Problem space

The CMU shuttle/escort service has suffered numerous complaints and is being underused. They need to improve the current experience.

The Graduate Student Association (GSA) approached our HCI User-Centered-Research and Evaluation course to improve the current CMU shuttle/escort service, a service aimed to get CMU affiliates to and from campus safely.

My Role | wireframing, storyboarding, UX research, project management
Team | 4 UX designers
Duration | 8 weeks


We broke our process up into several design stages, including research, ideation, and iteration. These stages were then each repeated as the semester progressed, and as we gathered insights from our user base. Below is IBM's Design Thinking loop, a graphic that shows the iterative process we used throughout the semester. 



Presenting Shuttle GO!

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Knowing when and why to use certain UX methods.

Throughout this project, I learned that there is a wide range of UX research methods out there. Actually applying these in the field with real users (oftentimes strangers) have definitely engrained them in my system. The next challenge will be choosing which methods are relevant and the most appropriate to achieve the research goals.

Where is it now?

Being reviewed.

We recently had our presentation session for this project and will be further reviewed by our clients, alongside the other solution proposals. Maybe we will be contacted in the near future or see users on the streets using Shuttle GO around campus when I come back to Pittsburgh upon graduation.